Casey Reid — Interaction Design

Customer Portal

Customer Portal project preview
Early wireframes and user flows

Background

My Approach

Research

Ran analysis of 50K usage sessions, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 300% faster task completion.

Customer Portal

Shipping quality design requires collaboration and iteration. Recent work has shown me why . The implications matter for teams and organizations.

The Thing

Whether you're building a new feature, this approach matters.

My account